Tired of false scarcity marketing that treats you like an idiot? There's an ancient fable that perfectly explains why this approach backfires.

Tim Brownson joins me to discuss The Boy Who Cried Wolf + how it mirrors the always-on-sale mentality that's destroying marketers' credibility. 

We explore why mattress stores have perpetual "biggest sales ever" + why launching back-to-back courses trains your audience to wait. And how actually the wolf is the most efficient business player in the story. 

Look for more Classics episodes where we take a story that definitely isn't a business book + see what lessons we can learn anyway. 

Book discussed in this episode:

The Boy Who Cried Wolf - Aesop

Tim's Website: thefullybookedcoach.com

Tim’s Book: The Clarity Method

Tim's Subreddit: reddit.com/r/TheFullyBookedCoach

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

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